Using Expanded Text Ads in AdWords – AdWords In Under Five Minutes


Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:

Learn about the benefits of expanded text ads, the key differences between standard and expanded text ads, and how to create them in your AdWords account!

00:00 Hi everyone, I’m Erica from the Google AdWords team and this is AdWords In Under 5 Minutes.

00:05 In this video, we’ll tell you about a new type text of ad in AdWords, the expanded text ad. Expanded text ads give you more space for your ad text and are designed for optimal performance on mobile devices so you can reach potential customers when they’re on the go. We’ll tell you how they work and give you some helpful tips to make the most of this new ad type. Let’s get started!

00:32 Expanded text ads are similar to the standard text ads that you’re used to, but with a few key differences.
One: Expanded text ads have two headline fields instead of one. Two: The two description lines have been merged into one field. Three: The display URL shows the domain of your ad’s final URL.

00:51 Let’s go over each of these in a little more detail. First, let’s talk about the headlines. Standard text ads give you one headline of 25 characters to work with. Expanded text ads have two headlines, each allowing up to 30 characters. These headline fields will appear next to each other, separated by a hyphen. The headline may wrap to multiple lines depending on the size of the user’s screen.

1:14 Next, let’s look at the ad description text. Instead of the two 35-character description lines you get with standard text ads, expanded text ads have one 80-character description field, giving you more control over your ad’s messaging.

1:29 Finally, there’s the URL that shows with your ad, called the display URL. With expanded text ads, you no longer have to enter your display URL when creating a new ad. Instead, AdWords will use the domain from your final url and then give you the option to combine it with up to two new “Path” fields. These fields are designed to help people who see your ad get a better sense of where they’ll be taken when they click it. They can be 15 characters each.

1:54 To illustrate, let’s say you’re advertising your new inventory of men’s hiking shoes. You might want to use “Men’s Shoes” as your first “Path” and “Outdoor” as your second. So your ad’s display URL will look like this. You have control over the paths you choose; they don’t need to match the exact structure of your website.

2:13 Creating an expanded text ad is simple. Just follow the same steps to start creating a new ad and you’ll be taken right there.

2:20 Now let’s go over some tips to make your new expanded text ad effective.

2:24 Expanded and standard text ads share many of the same best practices. For example, you’ll still want to use at least one of your keywords in the ad’s text to make sure the ad is highly relevant to those who see it. You’ll also want to continue capitalizing the first letter of each word in your ad to help it stand out.

2:41 One key difference is the additional space expanded text ads give you. Take some time to rethink your ad’s messaging to make sure you’re getting the most value from this additional text space, especially your headline. Also, make sure your two headlines are easily scannable and will make sense when read separately from each other.

2:59 And finally, take advantage of the new path fields you can add to an expanded text ad’s Display URL. This offers a simple, straightforward way to give your customers a good idea of where they’ll go once they click your ad.

3:11 To learn more about expanded text ads and get more tips, check out the AdWords help center. If you have any questions about expanded text ads, post them for our experts in the YouTube comments. You can also ask a question on social media or join a discussion in the AdWords community. Be sure to subscribe to our YouTube channel to catch all the latest AdWords videos. Thanks for watching!


Xem thêm bài viết khác:


  1. musica letras 26 May, 2020 at 19:34 Reply

    Is this information outdated? I dont understand I read something different for the search exam.

  2. PutMyStupidThingTogether.Com 26 May, 2020 at 19:34 Reply

    Really do NOT need background music while watching a tutorial type video. It is a distraction, not an enhancement.

  3. Churl Woo Chung 26 May, 2020 at 19:34 Reply

    Hi Adwords. May i know how some Ads have more than 80 characters. For example like your google Adwords Ad in the Search Engine?
    "With No Minimum Budget Required, You Only Pay For Clicks. Sign Up For AdWords!
    Only Pay For Results · Promote Your Website · Appear On Google Search · Sign Up Today
    Services: Video Ads, Text Ads, Display Ads"

  4. Best Plugins 26 May, 2020 at 19:34 Reply

    I want to create call only ads compaign through my mobile but I can not see all adwards account featured in my android tablet, plesse help me. further please give your support email as well. thanks

  5. Naama Oren 26 May, 2020 at 19:34 Reply

    I heard that we can't use strong CTAs like: Click here. Does this mean CTAs like: "Sign up" and "Create now" are also out?

  6. Ryan Feeney 26 May, 2020 at 19:34 Reply

    Nice vid but sorry the croaky voice really grates on me after a while 🙂
    Even so, have waved this vid at a few clients with the "YOU REALLY NEED TO DO THIS" subject in an email – I've only been saying this since the switch was threatened 2 years ago!

  7. Foof0811 26 May, 2020 at 19:34 Reply

    What exactly happens if I exceed the 30 character limit on either line? The example preview shows the text appearing as normal, so why the limit? will some devices not show the text after 30? the preview does not show this as an issue.

    Thank you in advance for all the help

  8. Prem Saldanha 26 May, 2020 at 19:34 Reply

    Really Helpful….. I am a starter in adwords. It helps me to understand with practical sessions just in few minutes

  9. SlayHost 26 May, 2020 at 19:34 Reply

    The keywords i am going use it is going to be same keywords i used in my website meta keywords? Will it have effect on your website being display in google search?

  10. A L Roberts Digital 26 May, 2020 at 19:34 Reply

    It would have been useful if we had known in advance more accurately when these were going to be available..

  11. oh-SuperpowTM 26 May, 2020 at 19:34 Reply

    How do I target only one audience? For instance I have a gaming channel that is mostly directed to only one game and I want my ads to be viewed only on videos for that game. Please tell me since this is the very most important thing I can do to reach the potential future subscribers I need. Thanks

  12. Michelle Paterson 26 May, 2020 at 19:34 Reply

    Hi. Just wondering how this works with the specific "mobile ads" I have set up as can't seem to see a section for expanded text ads within this? Thanks

  13. Rohit S 26 May, 2020 at 19:34 Reply

    So, will the second headline be optional to the user (depending on her/his device)? Or will it always be a part of the ad?

  14. Michael D. Perkins 26 May, 2020 at 19:34 Reply

    What about sub domains in the display URL? I understand expanded text ads will use your final URL domain, but many times in the past I've used sub domains in my display URL when one was not available in my final URL. Being able to test a sub domain as part of the ad text display URL has provided better CTR in several cases for me.

  15. Safras Ahamed 26 May, 2020 at 19:34 Reply

    Thank you google, I am sure this is going to help me a lot.
    & Erica you looks so awesome and I really like your hair 😉

  16. Viren Patel 26 May, 2020 at 19:34 Reply

    Thanks for Quick and Helpful Insight on the new Text-Ad Feature!
    Tried to check this on few Adwords Acc we manage but couldn't spot this new Update in Text Ad section.. Please suggest! Is this roll-out not applicable India or some other issue, Please Suggest!

Leave a reply