Social media advertising isn’t just a buzzword anymore. It’s an amazing driver of leads and sales. Facebook, Twitter, and other social networks are filled with hundreds of millions of active consumers. Why wouldn’t you take advantage?
Paid social is very different from any other form of advertising, mainly because of how the ad is displayed. It appears as native content to the social medium – a Facebook ads will look like a Facebook (user’s) post. Therefore, they’re a lot less disruptive and generate much higher engagement. In fact, paid marketing ads on Facebook have over 8x the click rate than regular web ads. Not bad eh?
Paid social is a great opportunity for your business for 2 main reasons: advanced targeting options and prevalence on mobile devices.
Take advantage of targeting features
Because social networks gather such a larger amount of user information, paid social is able to target your audience in a wider variety of ways than other online platforms. In addition to the traditional socio demographic data, social media allow you to use interest, behavioral, and connection-based targeting methods.
Moreover, the technology favours proximity, which allows local businesses to reach local consumers with preferential treatment.
Make the best of the mobile revolution
Mobile users are already checking social content multiple times a day on their smartphones, Facebook being the big winner. Paid social is the best way to reach them frequently without being disruptive, so don’t forget to design your ads with smartphones in mind!
Paid social is a very powerful way to raise awareness of your business and boost your sales. But doing it well takes a lot of time, passion and expertise…
Localsphere can help you! We love social media, digital marketing, and local businesses. We know the key to being successful online and can help your business stand out!
Contact us, and let our team of experts design your next paid social campaign!