How To Make Money With Facebook Ads In 2020 (4 Steps)
If you’re looking to get started with Facebook advertising in 2020, then these are the 4 simple steps I would take to avoid many of the Facebook ads pitfalls many business owners make.
I’m a firm believer that if you’re running Facebook ads for your business, then the whole point should be to make money. With these 4 simple steps this will help you optimize your Facebook marketing strategy to get you off on the right foot.
1 – Have A Product/Service To Sell (Higher Ticket) – This may sound obvious, but many times people watching my channel just want to grow the number of Facebook or Instagram followers they have and they have no way of actually making money from their Facebook advertising.
2 – Focus On Lead Generation – Facebook allows you to choose between a number of marketing objectives and the #1 objective I recommend you focus on is Lead Generation. This is because once you have someone’s contact info, you can offer them your products or services, invite them to follow you on Facebook, Instagram, YouTube, or anywhere else, and indoctrinate those leads to hopefully close more sales in the future.
3 – Nail down your targeting – Focus on marketing to your Hot & Warm audiences first, and then scale out to Cold Audiences (people on Facebook who don’t know who you are). If your offer is working well with your Facebook ads to your warm audience, then it’s a good indicator that it will also work when you start to expand your reach and start marketing to your cold audience.
4 – Always be Optimizing & Tweaking – There is no ‘set it and forget it’ solution out there. If there was, EVERYONE would be making TONS of Money on Facebook. You may get something working, but you need to continually tweak the ads, the offering, the landing page, until you have it perfected… and then keep making tweaks!
These are the 4 steps I recommend you get started with if you’re
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