Google Ads Tutorials: Implementing Search Audiences


Learn how to implement audience lists for your Search campaigns in order to re-engage potential customers. First we’ll cover the difference between targeting and observation, and then apply the user list in three short steps.

Subtitles available in: Arabic, Chinese (Simplified), Chinese (Traditional), English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese.

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  1. Hussein Salloutah 9 June, 2020 at 14:37 Reply

    I have an ongoing campaign, and it was targeting people who have interest in heath and fitness, but now I don't want any filters on audience, so I paused this audience, do I have to do anything else?

  2. rcmanization 9 June, 2020 at 14:37 Reply

    what is the remarketing tag and where can i find it? my site has the google analytics tag installed already, can't i use analytics to create an "all visitors/users" list instead?

  3. Anders Rommel Christiansen 9 June, 2020 at 14:37 Reply

    Does this cover what what previously referred to as Remarketing for Search List Ads? (RLSA)?

  4. Rifki Novrian 9 June, 2020 at 14:37 Reply

    Bear in mind, remarketing list for Google search ads needs to have a minimum number of 1,000 cookies before the list can be used to tailor your search ads.

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