Google Ads Responsive Search Ads Example and Best Practices


Learn about Responsive Search Ads through Google Ads with a Responsive Search Ads example and best practices that you can use in your own Google Ads account. We go into our Google Ads account and create a new responsive search ad in one of our ad groups, with a step-by-step tutorial so you can know exactly how we go about creating multiple headlines and descriptions, and some best practices for creating ads in your Google AdWords account. It can be difficult to understand Google AdWords Responsive Search Ads at first, so hopefully, this video gives you everything you need to get started with ease.

Responsive Search Ads Surfside PPC Article:

Google Ads Responsive Search Ads – New Google AdWords Ad Format Explained:

Responsive Search Ads are a newer ad format in Google Ads that is still in Beta at the time of making this video. You can create up to 15 headlines, 4 description lines, and you have your normal Display URL and Final URL for your advertisement. In addition, you can use tracking templates if that applies to your business.

Google Ads Responsive Search Ads:

Responsive Search Ads:

In our video, I will show you some responsive search ads examples, best practices, and strategies for your Google Ads campaigns. You should create responsive search ads and take advantage of all the features. One thing you might not realize is that you can pin specific headlines in specific headline positions in your ads, which ensures that your first headline matches the keywords people are typing in and your other headlines are using to describe benefits of using your business.

Responsive search ads will allow you to create adaptive and dynamic ads to create the most relevant responsive search ads possible. Your customers will see the most relevant ads based on their search terms. Google Ads automatically tests and optimizes your advertisements so they can learn the best possible combinations that drive conversions, leads, and sales for your business. Your ads content will match your customer’s search query.

Responsive search ads are in beta at this time, so you want to monitor the performance and status. Make sure you have expanded text ads still serving in your ad groups. Pin different headlines to position 1, position 2, and position 3. Use the Ad Strength meter to make sure your ad strength is above average.


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  1. Surfside PPC 27 May, 2020 at 08:18 Reply

    Please subscribe to my YouTube channel for more of my marketing tutorials! For my free online marketing video and eBooks, sign-up for the Surfside PPC Newsletter and it will be sent to you immediately: I do not sell to my email list and you can stay up-to-date on our content. Thanks for watching my video and leave any questions in the comments section.

  2. Carine Bea 27 May, 2020 at 08:18 Reply

    Thanks for this tutorial. I've been seeing all your videos they are really good. One question: Let's say I have only 3-4 keywords per ads. Is Ads responsive similar to Dynamic search ads? Thanks, x

  3. Ken Debra Cuellar 27 May, 2020 at 08:18 Reply

    So do you think it's better to duplicate the ad and send to a different landing page or, is it better to do an Experiment Campaign and send to a different landing page?

  4. Tech And Tweaks 27 May, 2020 at 08:18 Reply

    Hello sir,
    I want to ask, is the playlist we see is arranged in progressive order? I mean I have gone through tutorials and you are referring to topics covered in advance module. Is there a way I can arrange this playlist in a progressive manner.


  5. Virgil Ricks 27 May, 2020 at 08:18 Reply

    Well done! Thanks for sharing your knowledge!

    Quick question, why pin the different headlines? Wouldn't it be better to let Google shuffle them and show you which headlines/orders work best?

  6. Jesus Gonzalez 27 May, 2020 at 08:18 Reply

    Hi! Thank you for your videos, I'm a fan of these tutorials. I'm trying to optimize my Dynamic Search Ads campaign and was following this video for recommendations, as we came back to check on relevance of landing pages, etc and found out is a hot mess : Do you have a video like this but for Dynamic ads? If there is a think I missed it, if not, do you have a quick guide to optimize those? Thanks you in advance! From Calgary, AB

  7. Rahadian Putra 27 May, 2020 at 08:18 Reply

    Thank you for this tutorial, I didn't know that we can even pin the ad, indeed it is very useful feature especially when doing it correctly, how silly me…

  8. Arley Rodriguez 27 May, 2020 at 08:18 Reply

    Great video as always! Can you make one on testing and optimizing landing pages for better quality score? Also, it would be cool if you would make an e-commerce series. Where you teach all the tools and platforms needed to do e-commerce. Example: shopping campaigns, google merchant, feeds, amazon seller central, etc. You’d have a lot more content to provide in a series.

  9. David Faiheng 27 May, 2020 at 08:18 Reply

    How do we track MailChimp Landing page visitors and create audience from it?
    I used a GA tracking ID in MailChimp but it doesn't seem to work

  10. Shower Glass Hero 27 May, 2020 at 08:18 Reply

    Thanks for these videos, my man. You're quickly helping me optimize all my campaigns. It's so helpful : )

  11. Naveed Sharief 27 May, 2020 at 08:18 Reply

    Great Info..
    Could u please also do a Video on YouTube Content OwnerShip like the Copyright Stuff and Content ID assets references Etc

  12. Surfside PPC 27 May, 2020 at 08:18 Reply

    Please let me know if you have any questions about Responsive Search Ads. Thanks for watching our video!

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