Facebook Campaign Setup – Campaign vs. Ad Sets vs. Ads
Facebook has structured their advertising platform to make it easier for marketers to target multiple groups of people and also to test and run different ads.
At the highest level of the Facebook ad structure is the objective. The objective links to a single campaign. A campaign can only have one objective, so multiple objectives require multiple campaigns.
Once the campaign is set, you can create a number of different ad sets within that campaign. Typically, each ad set will have a different audience. Defining various target audiences within the ad set allows the campaign to reach a large amount of people, but for each group to receive a message that is customized to them.
The next level is the ad – multiple ads can be created within each ad set. Here, a variety of ads can be set up for testing or different ads can be linked to different audiences within the ad set.
When used to the fullest, the Facebook Ad structure makes it easy to:
1) Reach multiple target audiences
2) Test your creative (text, graphics, video, etc.) and see what works best for your business
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Best explanation. It has helped me a lot to manage various ads campaigns
Good video #youthfirstnetwork
Good informative video. Thanks!
So you pay for the AD SET not the individual ad within an ad set?
Very helpful! Does FB mix and match images and texts by itself for ad optimization? Or is it one set of text to one specific image, and each combination of the ad copy is tested for the ad sets? And then from there I determine which ad combo I created worked the best?
I hope I make sense, just a little confused about that part. Thanks
Thanks fro the vid. Made everything perfectly clear.
Great video, took notes. Thanks for articulating so well! No fluff and a very clear thought process.
Thanks for the clear and concise explanation.
This is EXTREMELY HELPFUL! Thanks so much! 🙂
Very helpful, ty
I created my Ads in the Ad set though. Why does facebook want me to create another Ad, after I have already created my Ads in the Ad sets……
Very clear. Thanks for breaking it down!
amazing breakdown
Thank you so much
Good information, Thanks
Thank you for breaking this down. I'm very clear on this now.
Thank you!
Thanks for this clear explanation – super useful!
That's a great clear (fluff free) description… just what I was looking for – thank you x
Thank you so much this made me understand so much better the FB concept ❤️
Well explained thank u
Thank you for this easy-to-understand explanation!
So basically, my campaign could be to create conversions (purchases) on a certain product. My product may serve different uses to different people, so I create different audiences under my ad sets in order to create ads that are customized to those audiences. So if I were selling a camera lens, I could have an ad set targeted at young adults who are active on YouTube and TikTok and make ads that show how the lenses could benefit those activities, and then another ad set targeted at middle-aged digital media professionals with ads highlighting ways the product could benefit them. Idk why I wrote this I think I was basically taking notes, but hopefully this helps someone else lol
thanks, very well explained
very informative thankyou