Facebook Campaign Setup – Campaign vs. Ad Sets vs. Ads


Facebook has structured their advertising platform to make it easier for marketers to target multiple groups of people and also to test and run different ads.

At the highest level of the Facebook ad structure is the objective. The objective links to a single campaign. A campaign can only have one objective, so multiple objectives require multiple campaigns.

Once the campaign is set, you can create a number of different ad sets within that campaign. Typically, each ad set will have a different audience. Defining various target audiences within the ad set allows the campaign to reach a large amount of people, but for each group to receive a message that is customized to them.

The next level is the ad – multiple ads can be created within each ad set. Here, a variety of ads can be set up for testing or different ads can be linked to different audiences within the ad set.

When used to the fullest, the Facebook Ad structure makes it easy to:

1) Reach multiple target audiences
2) Test your creative (text, graphics, video, etc.) and see what works best for your business

This is a small sample of the value you get in our Facebook Ads training course. See how to get started with Facebook ads, how to get results, and how Facebook ads fits into your business strategy in our full Facebook Ads training course here:

In our Facebook Ads training course you will learn:
• Why Facebook ads are so powerful
• How to harness Facebook ads to bring your business results to the next level
• Facebook targeting options
• How to buy ads and understand what you are paying for
• How to set up Facebook ads
• How to specifically grow and cultivate followers on Facebook
• Advanced Facebook ads optimization tips
• Facebook ad strategies

Plus, case studies to help you get more from your Facebook ads.

Check out our full Facebook Ads training course here:

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  1. michelle s 28 May, 2020 at 06:39 Reply

    Very helpful! Does FB mix and match images and texts by itself for ad optimization? Or is it one set of text to one specific image, and each combination of the ad copy is tested for the ad sets? And then from there I determine which ad combo I created worked the best?
    I hope I make sense, just a little confused about that part. Thanks

  2. The Mayer Group of eXp Realty 28 May, 2020 at 06:39 Reply

    Great video, took notes. Thanks for articulating so well! No fluff and a very clear thought process.

  3. richard coughlan 28 May, 2020 at 06:39 Reply

    I created my Ads in the Ad set though. Why does facebook want me to create another Ad, after I have already created my Ads in the Ad sets……

  4. Joel Young NPA - Be A Brilliant Human 28 May, 2020 at 06:39 Reply

    That's a great clear (fluff free) description… just what I was looking for – thank you x

  5. Kenny Batson 28 May, 2020 at 06:39 Reply

    So basically, my campaign could be to create conversions (purchases) on a certain product. My product may serve different uses to different people, so I create different audiences under my ad sets in order to create ads that are customized to those audiences. So if I were selling a camera lens, I could have an ad set targeted at young adults who are active on YouTube and TikTok and make ads that show how the lenses could benefit those activities, and then another ad set targeted at middle-aged digital media professionals with ads highlighting ways the product could benefit them. Idk why I wrote this I think I was basically taking notes, but hopefully this helps someone else lol

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