Facebook Ads Location Targeting Tips and Best Practices


Check out our Facebook Ads Location Targeting video. We cover Facebook Ads Geo-Targeting for beginners so you can understand the types of locations you can target with your Facebook Advertising campaigns. You may be wondering ‘How Accurate is Facebook Location Targeting’ and it is very accurate because they can track where users are signed in and using Facebook, so you can target them in real-time while they can take advantage of your products and services.

Surfside PPC Article:

Many people wonder about Facebook Ads Geographic Targeting and how to geo-target on Facebook, so this video will give you a lot of different ideas.

Where You Can Target Facebook Ads to Geographic Areas:
– Continents
– Countries
– States
– Regions
– Cities
– Designated Market Areas aka DMAs
– Zip Codes
– Addresses
– Radius targeting

In the video, I also cover Facebook Geo-Fencing and Micro Location Targeting with your Facebook Ads in 2019.

You can Include locations or Exclude locations with your Facebook Ads. In addition, you can exclude locations within a targeted location when you don’t want to reach a smaller region within a larger area that you are targeting.

You can also target all people in a location, people who live in a specific location, people who were recently in a location, and people who are traveling in a location.

How do I change my target location on Facebook ads?

Very easy, you can create a new Saved Audience or set-up the Audience you want to target in your Ad Set for a new campaign. When you are adding Custom Audiences, Lookalike Audiences, Interest Targeting, Demographic Targeting, Behavior Targeting, or Connections, you can choose the locations where your advertisements will run as well.

How do I change location on Facebook ads?

You can adjust your existing audiences or create a new audience and change the location targeting as you set-up Interests, Retargeting, Demographics, and more.

How do I Geotarget Facebook ads?

As you set-up your audiences, you can choose the Locations you want to include or exclude. It is very easy to Geotarget your Facebook Ads and any area no matter how large or small can be targeted.

Can you target Facebook ads by ZIP code?

Yes, you can target Facebook Ads to one Zip Code or import a list of Zip Codes where you want to run your advertisements.

You can also set-up Bulk Locations so you can add multiple states, cities, zip codes, addresses, or regions at once.

Last but not least, you can Save locations to Save the areas you want to target as you create new audiences.

Related Facebook Ads Targeting Videos:

11 Helpful Facebook Ads Targeting Tips – How to Build Effective Facebook Ads Audiences:

Facebook Ads Targeting 2019 – Facebook Targeting Options Made Easy:

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  1. Mohd 28 May, 2020 at 04:38 Reply

    hi team, your content is awesome, I regularly share & curate your videos. My audience love it, keep up the good work. looking forward to more of your videos. thnx

  2. meer sarwar 28 May, 2020 at 04:38 Reply

    What do you recommend to focusing and making the ad dense in some hoods?what is your opinion about only using drop pin not selecting the location by typing?

  3. NuKreative 28 May, 2020 at 04:38 Reply

    We're trying to boost a post to just our fans and their friends from around the world. Do we pick Worldwide in the location settings for our audience?

  4. Antonio Di Iorio 28 May, 2020 at 04:38 Reply

    If I want to target someone who has travelled within the location in the last 2 years, should I choose "People who have recently been in this location" or "People traveling in this location"?

  5. Khalid Kabli 28 May, 2020 at 04:38 Reply

    So I published by mistake with audience living in and visiting option instead of just “living in”. Can I change this after publishing?

  6. Healthy Inspirations 28 May, 2020 at 04:38 Reply

    You can no longer create a location-based audience inside the audience section. I hope I am wrong. Please check.

  7. Fantasy Football Counselor 28 May, 2020 at 04:38 Reply

    Sir I have a question. Let's say there is a car show and I want to target everyone attending this show. What location option do I use? I will input the address of the venue but wondering if it will catch all the people traveling to this show as well if i select everyone at this location.

    Please advise the best way to target people going to a specific show/ events with my ad. Thank you.

  8. Crucible 28 May, 2020 at 04:38 Reply

    How do you setup ads for retail business with several offices in one city. Let's say it's Medspa for example, do you expand the geo to the whole city and then sort out "best" location for the lead in the funnel? If you use exact location (address) for each location and a radius, might be skipping some of the geo in between. Curious how you approach that scenario

  9. us ork 28 May, 2020 at 04:38 Reply

    I run ads for people in Latin America, for videos in Spanish. So I've been targeting all Latin American countries, which are more than 15 countries. A'm I doing right? for some reason I think this is too much and might not be having the best results by targeting so many countries.

  10. Stephan 28 May, 2020 at 04:38 Reply

    Very good information, thank you! QUESTION: I'm creating a tourist attraction for Myrtle Beach tourists, but of course I welcome anyone. Should I target "Everyone in this Location" or just "People Traveling in this Location"? Do I spend more adv dollars if I target Everyone? Your suggestion…Help… (Thank you)

  11. Maria Layese 28 May, 2020 at 04:38 Reply

    Hi, we are getting more likes from people outside of our targeted area. Do you think this is happening because our ads are not displayed to our target audience? – If there are any other factors facebook might consider when displaying these ads?

  12. elfayoumy247 28 May, 2020 at 04:38 Reply

    Hey ,thanks for all the videos ,very useful , i just want to ask what kind of marketing objectives should i use as my store is brand new no traffic ?
    i am asking regarding google ads and facebook ads
    Which videoes i watch ?

  13. Surfside PPC 28 May, 2020 at 04:38 Reply

    Please let me know if you have any questions about Facebook Ads Location Targeting. Thanks for watching my video!

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