At Least 4 Ways to Outperform TV Ads | MUFSO Keynote 2019


So many businesses are wasting their marketing budget on television ads that nobody is seeing. The majority of people that are watching TV go straight onto their phones as soon as the ads start rolling. Everybody is too caught up in the “Nielson ratings” and analytics that they don’t even account for human behavior when that TV commercial pops up.

In this keynote, Gary gives 50 minutes of marketing strategy that will convince you that running TV ads is grossly overpriced and how you can re-allocate that marketing budget that will work much more effectively. Some advice includes using ‘near expiring’ good, quantity of content, underpriced attention and more. Be sure to check the comments for all the timestamps… Enjoy!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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  1. GaryVee 31 May, 2020 at 19:03 Reply

    4:00 – The internet has changed so much in only 20 years
    6:00 – #1 reason why I’ve been successful in business
    7:40 – Nobody has the chance of seeing a commercial
    10:20 – You can waste money on digital marketing
    11:22 – The variable of success isn’t math
    20:00 – How to surprise and delight without any cost
    22:10 – You are a media company
    24:00 – This is a branding game
    34:30 – The worst strategy for a business
    35:55 – Q&A Session

  2. Jerrod Tipps 31 May, 2020 at 19:03 Reply

    Do you really want to change your lifestyles? , a pleasing platform in want of collect USD From your Mac or PC will surely be H o m e p a y .Me , Everyone tried it at the least one time.

  3. Nathan Jarvis 31 May, 2020 at 19:03 Reply

    How does this have less than 1000 likes? This should have thousands considering the MUFSO audience and industry

  4. Artist TSegreTI 31 May, 2020 at 19:03 Reply

    I can't believe this only got 32k views compared to your other content.
    This is CRITICAL information.
    Makes me sad, not really, but it's sad some get so into the videos "they wanna hear" instead of "what they need to hear." This was very informative and I seriously Appreciate all your free Content.
    It's helped grow my brand and dominate Orange county ny snow plowing haha. Got a contract at West point but broke my leg f***in got robbed but s**t happens.
    I think this is one of my favorites.
    I really don't think people understand the effect these concepts will weigh on their future business.
    Great stuff Mr Vaynerchuck.
    Audacity is becoming such commonplace in interaction and self entitlement is ridiculously blown up.
    Thank you.

    P.s. I bought 5 crushing it books trying to get that one giveaway follow you a lot. Since few years ago. But probably Won't have time to read this but you really helped me in a dark time. And when I figure out how to I'm going to get you a gift card and just mail it so it's value returned without your time. Only thing I could think of that was not taking…
    Too much taking..
    It's funny how tv has been associated with streaming not broadcast commercial capabilities.
    Like how do people not to oh sh** that's not where the awareness is??

  5. InnerLight Media Motivation 31 May, 2020 at 19:03 Reply

    "We must create relevance, not potential reach." 🙌🙌 Couldn't agree more Gary

  6. Crystal Arakquin.r 31 May, 2020 at 19:03 Reply

    Omg shorthills middleset ah memories!! I grew up in Bergen. Memories memories! Yep AOL !! Ahahahha remember AIM !?!?

  7. Vidit Meghwal 31 May, 2020 at 19:03 Reply

    Big Fan of Yours. I am 22. Gary Sir! I live in India and I am an SEO EXPERT I have talent but I don't have money to come at New York. I just love my New York so so so much. Please suggest me something that can help me to come at New York.♥️ Waiting for your reply. It's my dream to work in New York

  8. serveTHATup 31 May, 2020 at 19:03 Reply

    The feeling I get when helping a client is indescribable! Similar to how I will feel when @Garyvee takes ownership of the JETS. But every moment after he is then the enemy!!! GO PATS!

  9. Appetite 4 Chic 31 May, 2020 at 19:03 Reply

    I love how Gary V thinks in the future. With that mentality, you can never be left behind 💯

  10. Swapnil Mankame 31 May, 2020 at 19:03 Reply

    Garyvee apparell!! Hey Guys, I have designed a T-shirt and hoodie line with quotes and sayings from Garyvee, check it out if you like 🙂 here is the link to the Instagram page : ​@t

    please follow, as i will be uploading 5 new designs everyday, they are currently at 60% off for 2 more days

  11. Mark Lewis 31 May, 2020 at 19:03 Reply

    Technology always wins – 25:40
    Here are some key points in the takeaways:

    Voice driven AI like Alexa – Google Home – Apple 26:10
    Convenience always wins in Technology 28:05
    When the UI is audio hits scale – Alexa order me a Domino's – Brand is the only valuable commodity in 2025 time 28:30
    I told you so, Promise you, brand it the only thing that matters, in the middle it will be a commodity by AI 30:15
    YOU have to understand how to run ads, Mix pictures and do video, in the top 10 channels 32:10
    YOU must understand to run Instagram swipe up ads 33.01
    YOU must have a plan for Ticktoc plan.
    YOU must have to produce media at scale or your will lose.

  12. David Senteno 31 May, 2020 at 19:03 Reply

    Damn Gary. I hate when you post stuff I can't be sarcastic about. Totally great value…and for free. I heard you. I'm hammering on TikTok and LinkedIn is next. 🥂

  13. Samuel Flores Sanchez 31 May, 2020 at 19:03 Reply

    WOW Gary is so professional on this one, his brain is one of the finest tuned machines on earth, quick and sharp as hell. Thank you very much!!!!!

  14. Nikhil Parekh 31 May, 2020 at 19:03 Reply

    The fact that this only has under 20k views at the moment is crazy. There is a GOLD MINE of information in here that businesses would pay thousands for from consultants. The fact that Gary is dishing out this content for free, I am so grateful. With that being said i'm going to use every ounce of this information for my business and come back to this space in 5 years to see how i far i've become with Gary's advice.

    Hold my beer!!!

    ps. follow me on ig: thehungrychef_

  15. Aria Mcgramary 31 May, 2020 at 19:03 Reply

    This video is the best example of why digital marketing is taking over, no disrespect to agencies that are still focused on TV ads.
    However for smaller businesses, they need to become internet savvy with online marketing tools and if it's too confusing for them then i highly recommend them to hire digital maketing agencies like:

  16. COMMS/NATION 31 May, 2020 at 19:03 Reply

    this was your best talk to date! I've been watching for a long time. And, this one was mind blowing.

  17. Thomas Summerlin 31 May, 2020 at 19:03 Reply

    At 5:45 you talk about consumers don’t care about location and where. Maybe I’m just old school. I always look for stuff made in America and local grown foods or restaurants over change restaurants. Because I like to support the local community and America. To me location and where they get there resources is very important to me but I’m just one person. Your video are great and keep up the good work Yee Yee

  18. Anthony Miyazaki 31 May, 2020 at 19:03 Reply

    4:02 “The Internet eliminates the middle.”

    6:42 “An enormous percentage of marketing money being spent in this industry . . . is going directly in the trash. This is happening in every industry.”

    9:00 “This is not a digital versus traditional argument; this is why do we not market with common sense?”

    11:15 “They don’t realize that the single piece of creative or the creative that they’re putting out is the variable of success.” (Then explains Instagram ad example of changing the word “hustle” to “work ethic” and reducing the cost per acquisition from $77 to $22.)

    20:39 “What we don’t have is the mentality of creating and campaigning and making ideas live, fast, recorded, and amplified.”

    28:14 “Convenience is king.” // “Convenience will always win.”

    32:10 “You have to become somebody that knows how to run ads and makes pictures, videos, and audio . . . on social networks. Because how will you hire people or hire partners to do it if you don’t know how to judge it?”

  19. ali insan Soyaslan 31 May, 2020 at 19:03 Reply

    What about distrubuting(sticking) stickers of a local instagram account all over the city. Bus stops, banks, and all the places that people can see. Has anybody tried something like this, or do you think it will be effective?

  20. Antwun Trademark 31 May, 2020 at 19:03 Reply

    Just saw you in Orlando, Gary. Took your advice and now I’m posting on YouTube regularly.

    Thanks for the kick in the ass.

  21. ReplayActionSports 31 May, 2020 at 19:03 Reply

    “CFOs and Short term operators”… ahhh Gary You always said it’s better to die on one’s own sword as those who deny the NEW media will be exposed later inside their corporate KPI insulated world. KPIs are trounced by real public opinion. The nexus of their coming together will be where of the sparks fly… And the preliminary warning will have been registered by the one who saw deepest into the true consumers eyes. When top corporate messaging says “connect” but boots on the ground siloed marketing says SELL they are on a collision course. We will see. GV, Your call to action has been rendered and registered. KEEP FKNG GOING

  22. DEH MANS 31 May, 2020 at 19:03 Reply

    Are you guys noting the wisdom GV is spewing in this keynote?…Not even a masterclass can cover 1 percent of this guy's free content

  23. NO BS WITH SB PODCAST 31 May, 2020 at 19:03 Reply

    Thanks you so much Gary VEEEEEE you’re the best because of you’re free advice and knowledge I started my own podcast on YouTube about what I love ❤️ not about what is popular ⭐️⭐️⭐️⭐️⭐️

  24. David Eggert 31 May, 2020 at 19:03 Reply

    23:55 – "The biggest mistake that people make when they do digital marketing is they think of it as a sales channel.

  25. jose ceron 31 May, 2020 at 19:03 Reply

    Thank you as always for your time and all that you do. Have a great day and weekend. @goteamgaryvee @garvee
    @theGteam @theoneandonlyDROCK

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